JAJA is a small batch tequila that brings laughter and celebration to family and friends. JAJA set out to differentiate themselves in the Tequila market and redefine a new look for their product category that strayed from the traditional and instead focused on being fun and expressive (ultimately different and uniquely FuckJerry).
Disciplines: Brand Strategy, Visual Identity, Product & Packaging, Art Direction, User Experience, Interactive & Motion, OOH Campaigns.
Credits: Fuck Jerry, Emmett Shine, Alex Brands