Rudy’s started as an unassuming ‘hole in the wall’ barbershop and has since expanded from its origins in the grungy heart of Seattle to two dozen locations on both coasts of the U.S. With this growth, Rudy’s identified a need to reintroduce the brand’s authentic backstory and values to its growing audience by re-branding and improving their digital experience.
Disciplines: Visual Identity, Packaging Concepts, User Experience, Interactive & Motion.
Credits: Agency: Gin Lane. Creative Direction: Emmett Shine & Dan Kenger. Strategy: Lily Burtis.
Credits: Agency: Gin Lane. Creative Direction: Emmett Shine & Dan Kenger. Strategy: Lily Burtis.