http://www.matthewhaysom.co.uk Matthew Haysom - Graphic Design & Direction Mon, 13 May 2013 08:27:39 +0000 http://www.matthewhaysom.co.uk en http://www.matthewhaysom.co.uk/Extended-Investigative-Study http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Extended-Investigative-Study Mon, 13 May 2013 08:27:39 +0000 Matthew Haysom - Graphic Design & Direction 4125890 How Does Typographic Design Use Three-dimensional Space to Enhance its Audience’s Experience? 2010 Abstract This paper seeks to explore how typographic design uses three-dimensional space to enhance its audiences’ experience. Typography is a fundamental tool of communication, and something that has a strong influence in our daily lives. Although typography was conventionally designed to be two-dimensional, designers are now experimenting with new mediums such as incorporating typography within three-dimensional space. Three-dimensional space can be ‘virtual’ or ‘physical’, and when used in conjunction with typographic design can stimulate audiences’ sensory modes, causing effect. Theorists like Schubert et al (2001) and Lombard and Ditton (1997) identify that for an effect to be caused, a design must provide a sense of realism, involvement and spatial presence. Additionally Eisner (2002) points out that aesthetic design is more likely to create an effect upon an audience than an anaesthetic design. Four case studies have been critiqued; Peemoeller’s typographic design for the Eureka Tower Car Park, Channel 4’s advertising idents, Byrom’s letterform kites, and I Amsterdams typographic installation; three of which use three-dimensional physical space. For each case study critiqued the above theorists were applied, and the effects the individual designs have upon their audience are explored and discussed. It was concluded that for an effect upon an audience to be experienced two of Schubert et al (2001) factors of presence, involvement and realness, needed to be apparent within the design. It was also obvious that designs displayed in their natural environment, and those that appeared aesthetically, caused heightened experiences for their audience. Although theorists argue otherwise, it is questionable whether virtual and physical three-dimensional space provide the same level of effect upon its audience, or whether one is more influential; consequently this was identified as an area of potential further research. <img src="http://payload91.cargocollective.com/1/0/26006/4125890/2.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4125890/2_o.jpg" data-mid="31538425" border="0" align="left"/> How Does Typographic Design Use Three-dimensional Space to Enhance its Audience’s Experience? 2010 Abstract This paper seeks to explore how typographic design... http://www.matthewhaysom.co.uk/Typography-Hour http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Typography-Hour Sun, 12 May 2013 15:30:19 +0000 Matthew Haysom - Graphic Design & Direction 4126204 Typography Hour Identity, newsprint and series of posters used to promote Typography Hour, a weekly creative workshop encouraging AUCB students to experiment with typography, three-dimensional space and photography. Featured on Space Exhibition, a new exhibition running in conjunction with the Cardiff Design Festival 2011. <img src="http://payload91.cargocollective.com/1/0/26006/4126204/11.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/11_o.jpg" data-mid="31286959" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126204/1.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/1_o.jpg" data-mid="31286502" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126204/3.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/3_o.jpg" data-mid="31286505" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126204/7.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/7_o.jpg" data-mid="31286735" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126204/4.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/4_o.jpg" data-mid="31286510" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126204/5.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/5_o.jpg" data-mid="31286513" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126204/6.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126204/6_o.jpg" data-mid="31286518" border="0" align="left"/> Typography Hour Identity, newsprint and series of posters used to promote Typography Hour, a weekly creative workshop encouraging AUCB students to experiment with... http://www.matthewhaysom.co.uk/St-James-s-Square http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/St-James-s-Square Sun, 12 May 2013 14:38:42 +0000 Matthew Haysom - Graphic Design & Direction 5095987 Coming Soon <img src="http://payload139.cargocollective.com/1/0/26006/5095987/4.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload139.cargocollective.com/1/0/26006/5095987/4_o.jpg" data-mid="31469224" border="0" align="left"/> Coming Soon http://www.matthewhaysom.co.uk/Life-Drawings http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Life-Drawings Sun, 12 May 2013 14:13:45 +0000 Matthew Haysom - Graphic Design & Direction 4150785 A small selection of the result of my first life drawing class in 6 years. All drawings from The Bethnal Green E2 Life Drawing Class. 2 4 . 0 9 . 1 2 ～ 0 1 . 1 0 . 1 2 www.meetup.com <img src="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_001.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_001_o.jpg" data-mid="21818957" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_005.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_005_o.jpg" data-mid="21819201" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_007.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_007_o.jpg" data-mid="22578400" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_008.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_008_o.jpg" data-mid="22578401" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_009.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload92.cargocollective.com/1/0/26006/4150785/Life_Drawing_009_o.jpg" data-mid="22578403" border="0" align="left"/> A small selection of the result of my first life drawing class in 6 years. All drawings from The Bethnal Green E2 Life Drawing Class. 2 4 . 0 9 . 1 2 ～ 0 1 . 1... http://www.matthewhaysom.co.uk/Suggestions http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Suggestions Sun, 12 May 2013 12:46:06 +0000 Matthew Haysom - Graphic Design & Direction 3694289 At one time or another, most of us have benefitted from the illuminating power of an inspiring individual. Here I celebrate the brilliant people who've had an affect on my life so far this year (2012). Inspired by It's Nice That. Archie Lee Coates IV Joel Speasmaker Grimes Arthur Russell Alan Fletcher <img src="http://payload69.cargocollective.com/1/0/26006/3694289/5.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload69.cargocollective.com/1/0/26006/3694289/5_o.jpg" data-mid="25068392" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/26006/3694289/1.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload69.cargocollective.com/1/0/26006/3694289/1_o.jpg" data-mid="25068235" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/26006/3694289/4.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload69.cargocollective.com/1/0/26006/3694289/4_o.jpg" data-mid="25068390" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/26006/3694289/3.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload69.cargocollective.com/1/0/26006/3694289/3_o.jpg" data-mid="25068389" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/26006/3694289/2.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload69.cargocollective.com/1/0/26006/3694289/2_o.jpg" data-mid="25068388" border="0" align="left"/> At one time or another, most of us have benefitted from the illuminating power of an inspiring individual. Here I celebrate the brilliant people who've had an... http://www.matthewhaysom.co.uk/Look-List http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Look-List Sun, 10 Mar 2013 08:09:12 +0000 Matthew Haysom - Graphic Design & Direction 5147827 Coming Soon Coming Soon http://www.matthewhaysom.co.uk/Dane http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Dane Sat, 22 Sep 2012 10:11:12 +0000 Matthew Haysom - Graphic Design & Direction 4126525 Business card for Dane Davies, Managing Director working in the financial services industry. <img src="http://payload91.cargocollective.com/1/0/26006/4126525/045.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126525/045_o.jpg" data-mid="21669347" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126525/11.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126525/11_o.jpg" data-mid="31468932" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4126525/10.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4126525/10_o.jpg" data-mid="31468931" border="0" align="left"/> Business card for Dane Davies, Managing Director working in the financial services industry. http://www.matthewhaysom.co.uk/New-Heights http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/New-Heights Sat, 22 Sep 2012 07:15:06 +0000 Matthew Haysom - Graphic Design & Direction 4125926 Self initiated print in dedication to one of my favourite online blogs, September Industry. SI has always been about quality not quantity since day one which is why the site isn’t updated daily but rather biweekly or triweekly with a carefully curated selection of the very best contemporary graphic design — exceptionally crafted work that truly inspires. www.septemberindustry.co.uk <img src="http://payload91.cargocollective.com/1/0/26006/4125926/74.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4125926/74_o.jpg" data-mid="21678787" border="0" align="left"/><img src="http://payload91.cargocollective.com/1/0/26006/4125926/012.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload91.cargocollective.com/1/0/26006/4125926/012_o.jpg" data-mid="21666251" border="0" align="left"/> Self initiated print in dedication to one of my favourite online blogs, September Industry. SI has always been about quality not quantity since day one which is why... http://www.matthewhaysom.co.uk/Zee-Eli http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/Zee-Eli Sun, 16 Sep 2012 12:18:01 +0000 Matthew Haysom - Graphic Design & Direction 4091018 Social media artwork for Zee&Eli. Producing music under ZiiZii records, Zee&Eli are shaping up to make a significant mark with their blend of house meets nu-disco, indie dance and big bass lines. With a sound that’s always evolving and with a keen ear for fun dance floor shenanigans, the duo’s early releases have come courtesy of labels such as Flumo, Ponton, Hype Muzik, it_Tizz and ZiiZii Records. Their tracks draw influence from a varied range of producers such as Jamie Jones, Maceo Plex, Lee Foss, Solomun, Claude VonStroke, Crazy P and Tim Green. Indeed Tim Green has been an early high-profile supporter of their work playing tracks at a string of gigs. Soundcloud.com/ziizii-records Facebook.com/ziiziirecords Twitter.com/ziiziirecords <img src="http://payload89.cargocollective.com/1/0/26006/4091018/65.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload89.cargocollective.com/1/0/26006/4091018/65_o.jpg" data-mid="30202474" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_019.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_019_o.jpg" data-mid="26533814" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_018.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_018_o.jpg" data-mid="26533760" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_016.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_016_o.jpg" data-mid="23362909" border="0" align="left"/><img src="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_015.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload89.cargocollective.com/1/0/26006/4091018/ZE_015_o.jpg" data-mid="23362908" border="0" align="left"/> Social media artwork for Zee&Eli. Producing music under ZiiZii records, Zee&Eli are shaping up to make a significant mark with their blend of house meets nu-disco,... http://www.matthewhaysom.co.uk/H-Forest http://www.matthewhaysom.co.uk/following/matthewhaysom.co.uk/H-Forest Tue, 31 Jul 2012 10:41:06 +0000 Matthew Haysom - Graphic Design & Direction 305328 Minimalist screen print in collaborative with Joel Speasmaker of Forest. Produced whilst living and working in Brooklyn these white on white prints come in a limited edition of 25. In collaboration with Forest - Brooklyn NY. <img src="http://payload.cargocollective.com/1/0/26006/305328/65.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/65_o.jpg" data-mid="30204308" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/01.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/01_o.jpg" data-mid="22379029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/02.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/02_o.jpg" data-mid="22379074" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/26006/305328/ForestHay_006.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/26006/305328/ForestHay_006_o.jpg" data-mid="25068883" border="0" align="left"/> Minimalist screen print in collaborative with Joel Speasmaker of Forest. Produced whilst living and working in Brooklyn these white on white prints come in a...