Animated overview of Matthew Haysom’s creative portfolio, featuring work across brand identity, digital experiences, campaigns and client projects.

Hello, I'm Haysom.

Brand Design & Creative Director

Hyundai Card brand identity featuring fashion photography, red art direction and the Hyundai Card logo, developed by Wolff Olins.

Hyundai Card
Architect of change

Zopa Bank Biscuit current account brand campaign featuring a smiling customer holding a smartphone, with oversized mint green Biscuit typography.

Biscuit
Reward good taste

Uber vehicle branding design by Matthew Haysom, Creative Director at Wolff Olins — global digital product and travel experience design

Uber
Travel Smarter

GSK_CS_08

GSK
Ahead Together

Google Workspace website shown on a desktop monitor with the headline “Create everywhere” and abstract green and yellow graphics.

Google
Workspace

JAJA Tequila brand identity — packaging and visual identity design by Matthew Haysom

Jaja Tequila
Made for magic hour

Tomorrow Sleep brand identity, packaging and visual identity design by Haysom

Tomorrow
Better sleep tomorrow

Hims brand identity and DTC product design campaign — Creative Direction by Matthew Haysom at Gin Lane, featuring hair loss supplement and shampoo product photography

Hims
Telehealth for a healthier you

Thinking
Things worth saying.

Animated Hyundai Card brand visual showing a modern building framed by layered graphic borders in black, purple and green.

Design in South Korea, the architecture of great experience.

Animated pastel pink and peach character illustrations with closed eyes and smiling faces on a dark burgundy background.

Why Japan and Korea are outsmarting Western brands with mascots.

Two pale green Biscuit Visa debit cards from Zopa Bank with red Biscuit lettering, shown against a beige background.

Why the future of great brand work is being built from the inside

Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.

Email Haysom

© 2026 Matthew Haysom. 

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