Hello, I'm Haysom.
Head of Brand Design and Creative at Zopa Bank.
Introduction
I'm a Creative Director and brand design specialist with fifteen years of experience building brands that mean something, for the businesses that run them, and the people they serve. Currently Head of Brand Design and Creative at Zopa Bank. Previously Creative Director at Wolff Olins. Before that, a Senior Experience Designer within the DTC brand movement at Gin Lane.
Featured work
A selection of recent projects.
GSK
Ahead Together
Jaja Tequila
Made For Magic Hour
Hims
Telehealth for a healthier you
Some of the brands I've shaped.
Uber · GSK · Google · AXA · BBC · Hyundai Card · Genesis · Geopost · Yanolja · Hims · Sweetgreen · JAJA Tequila · Zopa Bank. Work spanning fintech, biopharma, mobility, insurance, broadcasting, hospitality, retail and consumer goods, built for markets across the UK, US, Europe and Asia.
Services
Areas of expertise.
Identity · Strategy · Direction
From brand strategy and visual identity to digital product design and creative direction, I work across the full brand-building spectrum. That means positioning and naming at one end, and the logo, colour, type and motion systems that express it at the other, with everything in between shaped by the same instinct: make it clear, make it considered, make it last.
Let's Chat.
Opportunities start with a hello. Whether you’ve got a brief, a thought, or a good story, I’d love to hear it.
© 2025 Matthew Haysom.